Global Vision


Amway is proud of its 50-year history of creating change for people and communities. We’ve enjoyed five decades of success, participating in the lives of more than 3 million Amway Distributors. Our 2008 sales exceeded US $8 billion. Our fundamental principles – freedom, family, hope, and reward – hold as true today as they did in the very beginning.

The Amway Vision
Our vision is quite simple – we work each and every day to help people live better lives. We achieve our vision by helping people everywhere discover their potential and achieve their goals by offering better products and opportunities for the future, and by sharing generously with the global community.

We take great pride in our commitment to business excellence, our caring for people and their communities, and our concern for the environment.

Amway Values
Co-founders Jay Van Andel and Rich DeVos outlined the ethical and operational standards that continue to guide both the company and its Distributors in all their activities. Those founding principles are literally carved in stone outside the World Headquarters: Freedom, Family, Hope, and Reward.

Amway will always support the fundamental FREEDOM of people to determine their own future, allowing them the time and resources to protect and nurture their FAMILY. In addition, Amway will always offer HOPE to individuals and the opportunity to receive REWARD in proportion to their efforts.

Amway’s Business Model
The AMWAY business model is based on the AMWAY Business Owner Compensation Plan – a low-risk, low-cost business opportunity that is open to everyone.

An AMWAY business rewards you for selling products and for sponsoring others who do the same. As your business grows, so do your rewards. In this business you earn income from:

Retail profit* on product sales to customers.
Monthly performance bonuses ranging from 3% to 25% of business volume, depending on your monthly productivity.
Monthly and annual leadership bonuses and other cash awards and business incentives based on group performance.
As an international company operating in 80 markets.

Become an AMWAY business owner and have a business with unlimited potential of your own! For more information about starting your own AMWAY business. Refer back to the person who sent you to this website.

Global Vision